INDUSTRY EXPERIENCE
ACCOUNT SERVICES
PRINCIPALS AND PRINCIPLES

INDUSTRY EXPERIENCE

Hands-on industry experience gives Muller & Smith experience you need.

CONSTRUCTION & ENGINEERING PRODUCTS

  • Cabinet Making
  • Concrete Accessories
  • Craft Training Programs
  • Design Centers
  • Development Projects
  • Electrical Supply
  • Fasteners
  • Kitchen and Bath
  • Paneling
  • Rigging
  • Shower Enclosures
  • Shower Pans
  • Supply
  • Tools & Machinery
  • Wood Products

PRINTING

  • Sheet-fed Printers
  • Web Offset Printers
  • Mailing and Fulfillment
  • Prepress

PUBLISHING

  • Weekly Publications
  • Monthly Publications
  • Book Publishers
  • Web Publishers

INDUSTRIAL PRODUCTS

Aviation

  • Aircraft Coatings
  • Aircraft Cleaning
  • Cabling

Biotechnology

  • Bioremediation Products
  • Compost Additives

Chemicals

  • Adhesives
  • Lubricants
  • Sealants
  • Process Chemicals

Industrial

  • Electrical Components
  • Electronics
  • Computer Components
  • Safety Devices
  • Steel Fabrication

Marine Industries

  • Shipyards
  • Corrosion Protection

Other

  • Mail Order
  • Sports Novelties
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ACCOUNT SERVICES

Muller & Smith offers a comprehensive marketing and communications service. Among the services we provide are:

STRATEGIC PLANNING
AND CONSULTATION

  • Comprehensive Marketing Plans
  • Direct Marketing Programs
  • Positioning
  • Strategic Growth Plans

MARKETING RESEARCH

  • Market Definition
  • New Markets
  • Competitive Analysis
  • Customer/Prospect Analysis

ADVERTISING CAMPAIGNS

  • Creative Direction
  • Production
  • Campaign Management
  • Response Analysis

DIRECT MAIL

  • List Qualification
  • Creative Direction and Design
  • Testing and Analysis
  • Fulfillment & Follow-up

COLLATERAL MATERIALS

  • Brochures
  • Catalogs
  • Point-of-Purchase Materials
  • Dealer Kits
  • Logo Development,
    Corporate Identity

TELEMARKETING

  • Lead Development
  • Prospect Qualification
  • Follow-up

MULTIMEDIA

  • Web sites
  • CDs and databases
  • Audio and video

PUBLIC RELATIONS

  • News Releases
  • Press Kits
  • Article Placement
  • Newsletters

SALES SUPPORT PROGRAMS

  • Database Development
  • Fulfillment Handling
  • Sales Training
  • Custom Presentations
  • Dealer/Channel Development

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PRINCIPLES AND PRINCIPALS:
Strategic thinking and powerful promotion

In our experience, two components are a must in any worthwhile marketing campaign. We note them here to help you understand how we work and why we believe in our approach.

First, a marketing program must fit your organization, be articulated by management and embraced by the sales staff. This approach is the strategic core of our thinking. It's what we mean by, "Working together builds results." It does work.

Second, competitive environments require aggressive action. Sales are at risk and market share is up for grabs—always. Your company must maintain forward momentum or stagnate. What you need is powerful promotion and immediate action. We deliver just that.

PEOPLE

Paul Muller
Paul founded Muller & Smith in 1988. He has more than 20 years experience in public relations and marketing communications, plus substantial experience in printing, publishing, construction and industrial business-to-business communications.

Paul has led strategic market research projects, implemented programs integrating databases with selective qualification and sales follow-up and managed national marketing communications programs. He has both a bachelors and a masters degree from the University of San Francisco. He served California's governor on the Select Committee on Health Care Costs in the early '80s and remains active in USF community affairs.

Gordon Smith
Gordon has more than 15 years experience in creative leadership for web design, publication design, and retail and trade advertising. He has received numerous Maggie awards for his publication work and has served as the creative guiding light of Muller & Smith from the start.

Gordon has a BS in Fine Art from Antioch College. He has served as art director for the Tower Records chain, marketing director in the graphic arts trade, and as a partner in the design firm of Tremain and Smith. Gordon was art director for California Lawyer, Muller & Smith's first account in 1988.

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Find out more. Email us now at:
pmuller@mullerandsmith.com