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We've
worked in the construction and engineering industry for more than fifteen
years, promoting development projects, engineering products and supply
firms. We've also marketed cabinets, custom-lifting devices, shower enclosures — even rebar. Take a look at a few samples:
Tell 'em who you are
Pictured at left is
one of our most successful identity programs. It delivered a simple, direct
logo and is used throughout the company—on stationary, truck signs,
advertising, and product labels. And it's doing the job, delivering solid
recognition in all target markets.
Profits in the Drain
You've got the entire
system, so show off the product. We suggested simple black and white illustrations,
which helped our customer sell more trench drain and expand into ground
control fabric and sheet drain products.
Lighten a heavy load
When a new product
is lighter, safer and easier to use—you need to get the word out.
And that's what we did. Today our customer is the West's largest Slingmax
fabricator.
Photo
gets us fired.
This single shot cost
us a good customer. It generated a 50% increase in dealers and helped
garner two product-of-the year-awards. The direct mail—which we developed—has
proven consistently successful for four years. Consequently, they don't
need us anymore. ( . . . we're still good friends, of course.)
Find out more—email
us now at:
pmuller@mullerandsmith.com